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Marketing isn't what it was once. In today's world, more and more companies are going to do business in countries all over the world, and that means a lot more challenges for professional marketers. If you're planning on expanding your small business to the global marketplace, it is advisable to stay informed on current trends in international marketing to help you pick and choose which will be most reliable for the company. Here then, are some of those trends plus some basic specifics of each.

Social media. One of the most effective tools for today's professional marketers might be summed up by 50 % words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram plus more have become an undeniably common strategy to market and market your products worldwide. The power of social media being a marketing strategy is evidenced from the major league companies that now apply it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and many more can verify the belief that social media remains to be a remarkably effective avenue for marketing products and services worldwide.

Video advertising. Live video streaming is really a feature that has become increasingly popular among social support systems. Using live video streaming for international promoting efforts is especially effective due to the power to give consumers and customers the opportunity to experience a "real-time" event wherever they may be on earth. Several companies have realized live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between the business and its customers, greatly enhancing loyalty on the brand for the participants and allowing the viewers to offer live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are presently going through the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just recently, an exceptionally time-consuming and challenging set of statistics that was typically only reserved for the most important, most profitable companies which had the manpower necessary to collect and analyze the outcome. But due to AI, this kind of information will quickly be inside the grasp of marketers being employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of utilizing the buzz of other brands to increase the reputation and success of your own. The fast-food industry gives a good illustration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together in a short distance of a single another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, but the facts are that a number of different fast-food restaurants located within the same few blocks provide you with the consumer which has a great variety of choices and boost the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will end up more commonplace in this coming year, including an increase in strategic partnerships to get a larger a higher level success for the people involved. Marketing is, undeniably, not what it used to be. The facts are that our digital age provides marketing professionals with an increase of opportunities than in the past. Although each one of these trends are crucial to be aware of, keep in mind that the main facet of any international advertising campaign is one thing much more basic: you must be capable of effectively speak with consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that matches your organization's needs.

At MI Translations, our persistence for our customers is really as unwavering as our dedication to providing accurate, precise translation service. We have been in a position to distinguish ourselves because of all of us along with the processes we employ to steer our work.