St Gallen Business Model Navigator Wiki

Marketing isn't just what it used to be. In today's world, increasingly more companies are doing business in countries worldwide, which means a greater number of challenges for professional marketers. If you're planning on expanding your organization in the global marketplace, it is critical to stay informed on current trends in international marketing so you can select which will be most effective for your company. Here then, are some of those trends and a few basic specifics of each one.

Social media. One in the most beneficial tools for today's professional marketers could be summed up in two words: social networking. No longer just a tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more have become an undeniably common approach to market and market your services and products worldwide. The power of social websites like a marketing device is evidenced through the major league firms that now apply it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and more can attest to the belief that social media marketing continues to be an incredibly effective avenue for marketing products around the world.

Video advertising. Live video streaming is often a feature that has been more popular then ever among social support systems. Using live video streaming for international marketing techniques efforts is specially effective for the capability to give consumers and potential prospects the chance to experience a "real-time" event regardless of where they may be in the world. Several companies are finding live streaming to become a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between the business and its customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to provide live testimonials about the service or product.

AI (Artificial Intelligence). International companies are presently checking out the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, a very time-consuming and challenging pair of statistics that has been typically only available the largest, most profitable companies which in fact had the manpower necessary to collect and analyze the results. But as a result of AI, such a information will soon be within the grasp of marketers working for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the recognition of other brands to improve the reputation and success of your personal. The fast-food industry offers a good instance of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which are clustered together in just a short distance of a single another report markedly higher sales than others in isolated locations. This may sound counterintuitive, but the facts are that several unique fast-food restaurants located from the same few blocks provide you with the consumer with a great variety of choices and increase the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing can become more commonplace within this coming year, including an increase in strategic partnerships to achieve a greater amount of success for those involved. Marketing is, undoubtedly, not exactly what it was previously. The simple truth is that our digital age provides marketing professionals with additional opportunities than in the past. Although these trends are essential to keep in mind, do not forget that the main facet of any international marketing campaign is something considerably more basic: you have to manage to effectively communicate with consumers and customers far away. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that best suits your small business's needs.

At MI Translations, our dedication to our customers can be as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves as a consequence of our team along with the processes we employ to guide our work.