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Marketing isn't what it used to be. In today's world, increasingly more companies do business in countries worldwide, and that means a greater number of challenges for professional marketers. If you're planning on expanding your company in to the global marketplace, it's important to stay informed on current trends in international marketing so that you can pick and choose which may be most beneficial for your company. Here then, are some of those trends and several basic information regarding each one of these.

Social media. One with the best tools for today's professional marketers could be summed up in two words: social media. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more have become an undeniably common way to market and promote your products and services worldwide. The power of social media being a marketing tool is evidenced from the major league companies that now put it to use with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can confirm the fact social websites remains an unexpectedly effective avenue for marketing products and services around the world.

Video advertising. Live video streaming is a feature that has been increasingly popular among social networking sites. Using live video streaming for international advertising and marketing efforts is especially effective for the ability to give consumers and customers the chance to experience a "real-time" event no matter where they're on earth. Several companies have realized live streaming to become particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and its particular customers, greatly enhancing loyalty towards the brand for the participants and allowing the viewers to offer live testimonials regarding the products or services.

AI (Artificial Intelligence). International companies are still exploring the power of AI to better track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just recently, an exceptionally time-consuming and challenging group of statistics that has been typically only reserved for the largest, most profitable companies which had the manpower necessary to collect and analyze the results. But because of AI, this type of information has decided to be within the grasp of marketers doing work for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of utilizing the popularity of other brands to increase the reputation and success of your. The fast-food industry offers a good instance of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which might be clustered together inside a short distance of just one another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, but the facts are that a number of different fast-food restaurants located from the same few blocks provide the consumer which has a great variety of choices and boost the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to get a larger degree of success for the people involved. Marketing is, undeniably, not just what it had been. The facts are that our digital age provides marketing professionals with more opportunities than in the past. Although every one of these trends are very important to keep in mind, keep in mind that the key part of any international marketing strategy is something considerably more basic: you must manage to effectively talk to consumers and customers in other countries. And that will mean employing the services of the experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a professional translation company and finding the translator that most closely fits your company's needs.

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