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Marketing isn't exactly what it was previously. In today's world, increasingly more companies are doing business in countries around the globe, and that means a large number of challenges for professional marketers. If you're planning on expanding your business into the global marketplace, it is advisable to stay informed on current trends in international marketing to help you choose which could be most effective for your company. Here then, are some of those trends and a few basic information regarding every one.

Social media. One from the best tools for today's professional marketers may be summed up in 2 words: social media marketing. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are now an undeniably common method to market and advertise your products and services worldwide. The power of social websites like a marketing strategy is evidenced by the major league companies that now put it to use with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the truth that social websites continues to be an amazingly effective avenue for marketing products and services around the globe.

Video advertising. Live video streaming is a feature that has been popular among social networks. Using live video streaming for international promoting efforts is very effective due to the ability to give consumers and potential prospects the opportunity to experience a "real-time" event regardless of where they are in the world. Several companies have realized live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business as well as customers, greatly enhancing loyalty to the brand for the participants and allowing the viewers to provide live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are presently exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just lately, an incredibly time-consuming and challenging group of statistics that's typically only available the most important, most profitable companies that have the manpower forced to collect and analyze the results. But thanks to AI, this kind of information has decided to be from the grasp of marketers doing work for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of employing the buzz of other brands to increase the reputation and success of your own. The fast-food industry offers a good instance of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which might be clustered together in just a short distance of 1 another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, but the simple truth is that several different fast-food restaurants located from the same few blocks provide you with the consumer with a great variety of choices and increase the likelihood that shoppers will minimize to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace on this coming year, including an increase in strategic partnerships to achieve a greater a higher level success for the people involved. Marketing is, without a doubt, not what it had been. The fact is that our digital age provides marketing professionals with an increase of opportunities than in the past. Although each one of these trends are very important to be aware of, do not forget that the main part of any international advertising campaign is one area much more basic: you have to be able to effectively talk to consumers and customers in other countries. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a good translation company and finding the translator that matches your business's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been capable of distinguish ourselves as a result of we and the processes we employ to guide our work.