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Marketing isn't what it really used to be. In today's world, a growing number of companies are going to do business in countries around the globe, understanding that means a lot more challenges for professional marketers. If you're planning on expanding your organization to the global marketplace, it is critical to stay informed on current trends in international marketing so that you can pick and choose which would be most beneficial for your company. Here then, are some of those trends and a few basic details about each.

Social media. One from the best tools for today's professional marketers might be summed up in two words: social media marketing. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more are now an undeniably common way to market and promote your services and products worldwide. The power of social websites as being a marketing tool is evidenced by the major league firms that now make use of it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and much more can attest to the truth that social media marketing is still an incredibly effective avenue for marketing services and products around the world.

Video advertising. Live video streaming can be a feature that has been more popular then ever among social networking sites. Using live video streaming for international promoting efforts is especially effective because of its ability to give consumers and potential customers the chance to experience a "real-time" event wherever these are on the planet. Several companies have found live streaming to become a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness relating to the business and its customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to offer live testimonials in regards to the products or services.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just recently, an extremely time-consuming and challenging set of statistics which was typically only available the largest, most profitable companies that have the manpower forced to collect and analyze the final results. But because of AI, such a information will soon be inside the grasp of marketers being employed by just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the recognition of other brands to increase the reputation and success of your. The fast-food industry offers a good illustration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together in just a short distance of a single another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, however the fact is that many different fast-food restaurants located inside same few blocks give you the consumer using a tremendous variety of choices and raise the likelihood that shoppers will minimize you can eat. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to get a better a higher level success for those involved. Marketing is, certainly, not what it really was previously. The truth is that our digital age provides marketing professionals with an increase of opportunities than ever before. Although all these trends are very important to make note of, keep in mind that the main element of any international marketing strategy is one thing far more basic: you should be capable of effectively speak with consumers and customers in other countries. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a good translation company and finding the translator that most closely fits your business's needs.

At MI Translations, our dedication to our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves due to our team along with the processes we employ to guide our work.