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Marketing isn't what it used to be. In today's world, more and more companies are performing business in countries around the globe, which means a greater number of challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, it's important to stay informed on current trends in international marketing so you can choose which could be most reliable on your company. Here then, are some of those trends plus some basic information about each one of these.

Social media. One with the most reliable tools for today's professional marketers can be summed up by 50 % words: social media. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are actually an undeniably common way to market and advertise your services worldwide. The power of social websites being a marketing strategy is evidenced from the major league companies that now utilize it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the truth that social websites is still a remarkably effective avenue for marketing products and services around the world.

Video advertising. Live video streaming is a feature that has been increasingly popular among social networks. Using live video streaming for international marketing and advertising efforts is very effective for its capability to give consumers and prospective customers the ability to experience a "real-time" event regardless of where they are on the planet. Several companies are finding live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business and it is customers, greatly enhancing loyalty towards the brand for the participants and allowing the viewers to deliver live testimonials in regards to the services or products.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, an extremely time-consuming and challenging group of statistics that has been typically only restricted to the largest, most profitable companies which had the manpower necessary to collect and analyze the results. But because of AI, such a information has decided to be inside the grasp of marketers doing work for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice of utilizing the popularity of other brands to increase the reputation and success of your family. The fast-food industry gives a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which can be clustered together inside a short distance of a single another report markedly higher sales than others in more isolated locations. This may sound counterintuitive, though the truth is that a number of different fast-food restaurants located inside same few blocks provide the consumer with a huge assortment of choices and improve the likelihood that shoppers will stop to consume. Professional marketers project that cross-sector international marketing will end up more commonplace within this coming year, including an increase in strategic partnerships to gain a better amount of success for anyone involved. Marketing is, without a doubt, not just what it was previously. The simple truth is that our digital age provides marketing professionals with additional opportunities than previously. Although each one of these trends are crucial to be aware of, remember that the most important element of any international advertising campaign is one area much more basic: you must be able to effectively contact consumers and customers in other countries. And that will mean employing the services of the experienced, professional translator. The first step in your international marketing efforts can take place today by contacting an established translation company and finding the translator that most closely fits your company's needs.

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