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Marketing isn't what it really used to be. In today's world, a growing number of companies are performing business in countries around the world, which means a large number of challenges for professional marketers. If you're planning on expanding your organization in the global marketplace, it's important to stay informed on current trends in international marketing so you can choose which will be best to your company. Here then, are a few of those trends and some basic information regarding each one of these.

Social media. One of the most effective tools for today's professional marketers may be summed up by 50 percent words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus more have become an undeniably common approach to market and advertise your products worldwide. The power of social media like a marketing device is evidenced with the major league companies that now utilize it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and many more can verify the fact that social media is still a remarkably effective avenue for marketing products worldwide.

Video advertising. Live video streaming can be a feature that is more popular then ever among social networks. Using live video streaming for international advertising and marketing efforts is specially effective for its power to give consumers and customers the ability to experience a "real-time" event irrespective of where they may be on earth. Several companies have realized live streaming to become particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business and its particular customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to supply live testimonials about the products or services.

AI (Artificial Intelligence). International companies are presently exploring the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just lately, an exceptionally time-consuming and challenging group of statistics which was typically only restricted to the most important, most profitable companies which have the manpower needed to collect and analyze the outcomes. But thanks to AI, such a information will soon be inside the grasp of marketers being employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of employing the buzz of other brands to boost the reputation and success of your family. The fast-food industry gives a good example of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together in a short distance of just one another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, but the fact is that many different fast-food restaurants located inside the same few blocks provide you with the consumer which has a tremendous variety of choices and raise the likelihood that shoppers stop you can eat. Professional marketers project that cross-sector international marketing can become more commonplace on this coming year, including an increase in strategic partnerships to achieve a greater a higher level success for anyone involved. Marketing is, undoubtedly, not exactly what it had been. The facts are that our digital age provides marketing professionals with additional opportunities than previously. Although all these trends are very important to keep in mind, remember that the key facet of any international advertising campaign is something considerably more basic: you have to have the ability to effectively talk to consumers and customers far away. And that will mean employing the services associated with an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a professional translation company and locating the translator that most closely fits your business's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves because of we and also the processes we employ to help our work.