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Marketing isn't exactly what it used to be. In today's world, a growing number of companies do business in countries worldwide, and that means a lot more challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it's important to stay informed on current trends in international marketing in order to choose which could be most beneficial on your company. Here then, are a couple of those trends and a few basic details about every one.

Social media. One of the most effective tools for today's professional marketers could be summed up by 50 percent words: social networking. No longer just an instrument for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are now an undeniably common method to market and promote your services and products worldwide. The power of social media marketing as being a advertising tool is evidenced with the major league firms that now make use of it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the fact social networking is still an amazingly effective avenue for marketing services around the globe.

Video advertising. Live video streaming is really a feature that has been popular among social networking sites. Using live video streaming for international marketing and advertising efforts is very effective for the capability to give consumers and potential prospects the chance to experience a "real-time" event no matter where these are in the world. Several companies have discovered live streaming becoming a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business as well as customers, greatly enhancing loyalty for the brand by the participants and allowing the viewers to offer live testimonials in regards to the services or products.

AI (Artificial Intelligence). International companies are still studying the power of AI to more effectively track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just lately, an exceptionally time-consuming and challenging list of statistics which was typically only restricted to the biggest, most profitable companies which in fact had the manpower required to collect and analyze the results. But because of AI, this type of information will soon be within the grasp of marketers employed by every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of utilizing the popularity of other brands to increase the reputation and success of your personal. The fast-food industry offers a good demonstration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which can be clustered together inside a short distance of just one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, however the fact is that a number of different fast-food restaurants located from the same few blocks provide you with the consumer having a huge assortment of choices and increase the likelihood that shoppers will minimize to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to achieve a better degree of success for those involved. Marketing is, undeniably, not exactly what it had been. The facts are that our digital age provides marketing professionals with additional opportunities than previously. Although each one of these trends are very important to make note of, keep in mind that the main part of any international advertising campaign is one thing considerably more basic: you should have the ability to effectively talk to consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that most closely fits your company's needs.

At MI Translations, our resolve for our customers is really as unwavering as our dedication to providing accurate, precise translation service. We have been able to distinguish ourselves as a result of our team and the processes we employ to guide our work.