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Marketing isn't exactly what it used to be. In today's world, more and more companies do business in countries worldwide, and that means a lot more challenges for professional marketers. If you're planning on expanding your small business to the global marketplace, it is advisable to stay informed on current trends in international marketing to help you pick and choose which will be most reliable for the company. Here then, are a handful of those trends and a few basic information regarding each.

Social media. One of the most effective tools for today's professional marketers may be summed up by 50 percent words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more are actually an undeniably common strategy to market and market your products and services worldwide. The power of social media as being a advertising tool is evidenced from the major league businesses that now make use of it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and many more can attest to the fact social websites remains a remarkably effective avenue for marketing products and services around the globe.

Video advertising. Live video streaming is a feature that has been more popular then ever among social networks. Using live video streaming for international marketing techniques efforts is particularly effective due to the capability to give consumers and prospective customers the opportunity to experience a "real-time" event no matter where these are on the planet. Several companies have found live streaming to become a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between your business and its customers, greatly enhancing loyalty on the brand for the participants and allowing the viewers to deliver live testimonials regarding the product or service.

AI (Artificial Intelligence). International companies are exploring the power of AI to better track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until recently, an exceptionally time-consuming and challenging list of statistics that has been typically only available the most important, most profitable companies which have the manpower necessary to collect and analyze the results. But because of AI, this type of information has decided to be inside grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the recognition of other brands to increase the reputation and success of your own. The fast-food industry gives a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together within a short distance of 1 another report markedly higher sales compared to those in isolated locations. This may sound counterintuitive, but the simple truth is that many different fast-food restaurants located within the same few blocks give you the consumer having a great variety of choices and raise the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing will end up more commonplace with this coming year, including an increase in strategic partnerships to achieve a better degree of success for the people involved. Marketing is, undoubtedly, not just what it was previously. The simple truth is that our digital age provides marketing professionals with more opportunities than any other time. Although all these trends are very important to be aware of, keep in mind that the main aspect of any international marketing campaign is one area considerably more basic: you must manage to effectively speak with consumers and customers far away. And that will mean employing the services associated with an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a reputable translation company and seeking the translator that best suits your business's needs.

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