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Marketing isn't exactly what it was once. In today's world, increasingly more companies are doing business in countries around the globe, and that means more challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, you need to stay informed on current trends in international marketing so you can choose which may be best to your company. Here then, are a few of those trends and some basic information about each one of these.

Social media. One from the most reliable tools for today's professional marketers might be summed up in 2 words: social media marketing. No longer just a power tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram plus much more are an undeniably common approach to market and promote your services and products worldwide. The power of social media marketing as being a marketing tool is evidenced from the major league businesses that now apply it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the truth that social media is still a remarkably effective avenue for marketing products and services world wide.

Video advertising. Live video streaming is really a feature that is increasingly popular among internet sites. Using live video streaming for international marketing techniques efforts is very effective for the power to give consumers and potential prospects the ability to experience a "real-time" event regardless of where they're in the world. Several companies have realized live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness relating to the business as well as customers, greatly enhancing loyalty for the brand for the participants and allowing the viewers to offer live testimonials concerning the services or products.

AI (Artificial Intelligence). International companies are exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just recently, an extremely time-consuming and challenging group of statistics that has been typically only available the largest, most profitable companies which had the manpower needed to collect and analyze the final results. But thanks to AI, this type of information will soon be inside the grasp of marketers doing work for almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the recognition of other brands to improve the reputation and success of your. The fast-food industry supplies a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together in just a short distance of a single another report markedly higher sales than others in additional isolated locations. This may sound counterintuitive, however the truth is that many different fast-food restaurants located within the same few blocks give you the consumer which has a tremendous variety of choices and increase the likelihood that shoppers will eradicate you can eat. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to realize a larger a higher level success for those involved. Marketing is, undoubtedly, not what it really was previously. The simple truth is that our digital age provides marketing professionals with more opportunities than any other time. Although every one of these trends are essential to bear in mind, remember that the main part of any international marketing strategy is one thing considerably more basic: you should be capable of effectively communicate with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a professional translation company and locating the translator that best suits your organization's needs.

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