Business Strategy Review Journal

Marketing isn't exactly what it used to be. In today's world, a growing number of companies are performing business in countries all over the world, which means more challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, you need to stay informed on current trends in international marketing to help you pick and choose which could be most effective on your company. Here then, are a handful of those trends and several basic information regarding each one.

Social media. One with the most reliable tools for today's professional marketers could be summed up by 50 percent words: social networking. No longer just a tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are an undeniably common method to market and advertise your products worldwide. The power of social networking being a marketing strategy is evidenced through the major league companies that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can confirm the belief that social networking is still an incredibly effective avenue for marketing services and products worldwide.

Video advertising. Live video streaming is a feature that has been increasingly popular among social networking sites. Using live video streaming for international marketing techniques efforts is particularly effective because of its capability to give consumers and customers the chance to experience a "real-time" event no matter where they are on the planet. Several companies have discovered live streaming to become particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness relating to the business and its particular customers, greatly enhancing loyalty for the brand by the participants and allowing the viewers to offer live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are still exploring the power of AI to more effectively track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just lately, a very time-consuming and challenging list of statistics which was typically only available to the largest, most profitable companies which had the manpower required to collect and analyze the final results. But because of AI, this sort of information will soon be inside the grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the buzz of other brands to raise the reputation and success of your family. The fast-food industry provides a good demonstration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which are clustered together in a short distance of a single another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, nevertheless the truth is that several different fast-food restaurants located inside same few blocks give you the consumer which has a great variety of choices and increase the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing can be more commonplace within this coming year, including an increase in strategic partnerships to gain a greater degree of success for all those involved. Marketing is, certainly, not exactly what it used to be. The truth is that our digital age provides marketing professionals with an increase of opportunities than previously. Although all these trends are crucial to make note of, keep in mind that the main facet of any international strategy is one thing a lot more basic: you must be able to effectively communicate with consumers and customers abroad. And that will mean employing the services associated with an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a reputable translation company and finding the translator that best suits your organization's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been capable of distinguish ourselves as a consequence of our team along with the processes we employ to help our work.