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Marketing isn't what it really used to be. In today's world, a growing number of companies do business in countries around the world, which means a greater number of challenges for professional marketers. If you're planning on expanding your organization to the global marketplace, it's important to stay informed on current trends in international marketing to help you select which would be most effective to your company. Here then, are a few of those trends and some basic information regarding every one.

Social media. One of the most beneficial tools for today's professional marketers might be summed up in two words: social media. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are an undeniably common way to market and market your services and products worldwide. The power of social media marketing as being a marketing strategy is evidenced from the major league businesses that now put it to use with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the truth that social media remains an incredibly effective avenue for marketing services and products worldwide.

Video advertising. Live video streaming is often a feature that has been more popular then ever among social networks. Using live video streaming for international marketing and advertising efforts is especially effective because of its power to give consumers and customers the ability to experience a "real-time" event regardless of where they're on this planet. Several companies have found live streaming to become a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business as well as customers, greatly enhancing loyalty for the brand on the part of the participants and allowing the viewers to supply live testimonials about the product or service.

AI (Artificial Intelligence). International companies are currently going through the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just lately, a very time-consuming and challenging list of statistics that has been typically only available the greatest, most profitable companies which have the manpower required to collect and analyze the outcome. But because of AI, this type of information will soon be inside grasp of marketers doing work for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice employing the popularity of other brands to improve the reputation and success of your own. The fast-food industry supplies a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which might be clustered together within a short distance of one another report markedly higher sales than others in additional isolated locations. This may sound counterintuitive, though the fact is that several different fast-food restaurants located inside same few blocks give you the consumer with a tremendous variety of choices and boost the likelihood that shoppers stop you can eat. Professional marketers project that cross-sector international marketing can be more commonplace in this coming year, including an increase in strategic partnerships to gain a greater level of success for those involved. Marketing is, undoubtedly, not what it used to be. The facts are that our digital age provides marketing professionals with additional opportunities than in the past. Although each one of these trends are important to be aware of, remember that the most important facet of any international strategy is one thing considerably more basic: you have to be capable of effectively contact consumers and customers abroad. And that will mean employing the services of an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a good translation company and choosing the translator that matches your company's needs.

At MI Translations, our dedication to our customers is really as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves due to our team and the processes we employ to guide our work.