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Marketing isn't exactly what it had been. In today's world, a growing number of companies are going to do business in countries all over the world, which means a lot more challenges for professional marketers. If you're planning on expanding your business in the global marketplace, it is advisable to stay informed on current trends in international marketing to help you pick and choose which will be best for the company. Here then, are some of those trends and several basic information about each one.

Social media. One with the most effective tools for today's professional marketers might be summed up in two words: social media. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are now an undeniably common method to market and advertise your products worldwide. The power of social websites like a advertising tool is evidenced through the major league businesses that now make use of it with impressive results: companies like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the fact that social media marketing continues to be an unexpectedly effective avenue for marketing services around the world.

Video advertising. Live video streaming is really a feature that has been ever more popular among social networks. Using live video streaming for international promoting efforts is specially effective due to the power to give consumers and potential customers the opportunity to experience a "real-time" event irrespective of where they may be on this planet. Several companies have discovered live streaming to become particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between your business and its customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to supply live testimonials in regards to the service or product.

AI (Artificial Intelligence). International companies are currently checking out the power of AI to more effectively track and analyze consumer shopping behaviors in countries around the world. This type of information was, until recently, an incredibly time-consuming and challenging pair of statistics which was typically only restricted to the largest, most profitable companies that have the manpower needed to collect and analyze the results. But thanks to AI, this kind of information will quickly be inside the grasp of marketers employed by just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice employing the popularity of other brands to raise the reputation and success of your own. The fast-food industry gives a good demonstration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which are clustered together within a short distance of one another report markedly higher sales than those in additional isolated locations. This may sound counterintuitive, however the fact is that a number of different fast-food restaurants located from the same few blocks give you the consumer with a great variety of choices and boost the likelihood that shoppers will minimize to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to gain an increased degree of success for the people involved. Marketing is, undeniably, not what it was previously. The facts are that our digital age provides marketing professionals with more opportunities than in the past. Although every one of these trends are crucial to make note of, keep in mind that the most crucial part of any international strategy is one thing a lot more basic: you should be able to effectively contact consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting a professional translation company and seeking the translator that most closely fits your organization's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been in a position to distinguish ourselves as a consequence of all of us along with the processes we employ to help our work.