Business Question Paper For Class 11

Marketing isn't what it had been. In today's world, a growing number of companies are performing business in countries all over the world, which means a large number of challenges for professional marketers. If you're planning on expanding your company in to the global marketplace, it's important to stay informed on current trends in international marketing so you can choose which would be best to your company. Here then, are a handful of those trends and a few basic information about each one of these.

Social media. One in the most effective tools for today's professional marketers may be summed up by 50 % words: social media. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are an undeniably common way to market and advertise your services worldwide. The power of social media as a marketing strategy is evidenced from the major league firms that now put it to use with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the fact social media marketing is still an incredibly effective avenue for marketing products around the world.

Video advertising. Live video streaming is often a feature that has been increasingly popular among social networking sites. Using live video streaming for international advertising and marketing efforts is especially effective because of its power to give consumers and prospective customers the chance to experience a "real-time" event regardless of where they're on this planet. Several companies have found live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness involving the business and it is customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to provide live testimonials in regards to the services or products.

AI (Artificial Intelligence). International companies are still studying the power of AI to more efficiently track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just recently, an extremely time-consuming and challenging set of statistics that's typically only available to the biggest, most profitable companies which had the manpower required to collect and analyze the final results. But thanks to AI, this sort of information will soon be within the grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers towards the practice of utilizing the buzz of other brands to improve the reputation and success of your own. The fast-food industry supplies a good illustration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which can be clustered together in a short distance of a single another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, nevertheless the simple truth is that several different fast-food restaurants located inside the same few blocks provide the consumer with a great variety of choices and raise the likelihood that shoppers stop to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace with this coming year, including an increase in strategic partnerships to get a larger level of success for all those involved. Marketing is, without a doubt, not just what it used to be. The truth is that our digital age provides marketing professionals with more opportunities than previously. Although every one of these trends are essential to keep in mind, do not forget that the most important facet of any international advertising campaign is one area considerably more basic: you must be capable of effectively contact consumers and customers far away. And that will mean employing the services associated with an experienced, professional translator. The first step in your international marketing efforts can take place today by contacting a reputable translation company and choosing the translator that best suits your company's needs.

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