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Marketing isn't what it really used to be. In today's world, a lot more companies are doing business in countries worldwide, and that means a greater number of challenges for professional marketers. If you're planning on expanding your company in the global marketplace, it is advisable to stay informed on current trends in international marketing so that you can pick and choose which will be most beneficial to your company. Here then, are a few of those trends and a few basic information about each one.

Social media. One from the most reliable tools for today's professional marketers can be summed up by 50 % words: social networking. No longer just a power tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and much more have become an undeniably common strategy to market and advertise your services and products worldwide. The power of social media being a marketing strategy is evidenced with the major league companies that now put it to use with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and much more can verify the fact that social websites remains an unexpectedly effective avenue for marketing products around the globe.

Video advertising. Live video streaming is often a feature that has become popular among social support systems. Using live video streaming for international advertising and marketing efforts is very effective for the ability to give consumers and potential customers the opportunity experience a "real-time" event regardless of where these are on earth. Several companies have discovered live streaming to become a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between the business as well as customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to deliver live testimonials in regards to the services or products.

AI (Artificial Intelligence). International companies are going through the power of AI to more effectively track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until recently, an exceptionally time-consuming and challenging list of statistics that's typically only reserved for the most important, most profitable companies which have the manpower forced to collect and analyze the final results. But because of AI, such a information will quickly be inside grasp of marketers doing work for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of utilizing the recognition of other brands to raise the reputation and success of your personal. The fast-food industry supplies a good example of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants which can be clustered together in a short distance of a single another report markedly higher sales than these in more isolated locations. This may sound counterintuitive, though the truth is that a number of different fast-food restaurants located inside the same few blocks give you the consumer which has a huge assortment of choices and raise the likelihood that shoppers will stop you can eat. Professional marketers project that cross-sector international marketing will become more commonplace on this coming year, including an increase in strategic partnerships to gain a better amount of success for those involved. Marketing is, undoubtedly, not just what it had been. The fact is that our digital age provides marketing professionals with more opportunities than any other time. Although every one of these trends are very important to be aware of, keep in mind that the most important part of any international marketing campaign is something far more basic: you must be able to effectively communicate with consumers and customers in other countries. And that will mean employing the services of your experienced, professional translator. The first step within your international marketing efforts can take place today by contacting an established translation company and finding the translator that best suits your business's needs.

At MI Translations, our commitment to our customers will be as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves due to our team and the processes we employ to steer our work.