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Marketing isn't just what it was previously. In today's world, a growing number of companies are going to do business in countries around the world, which means a lot more challenges for professional marketers. If you're planning on expanding your company into the global marketplace, it is advisable to stay informed on current trends in international marketing in order to pick and choose which would be most beneficial on your company. Here then, are some of those trends and a few basic specifics of every one.

Social media. One with the most beneficial tools for today's professional marketers may be summed up by 50 percent words: social networking. No longer just a power tool for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are now an undeniably common strategy to market and market your services worldwide. The power of social networking as a advertising tool is evidenced with the major league firms that now make use of it with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and more can verify the truth that social media is still an incredibly effective avenue for marketing products and services around the world.

Video advertising. Live video streaming is really a feature that has been ever more popular among social support systems. Using live video streaming for international marketing and advertising efforts is very effective for the capability to give consumers and customers the ability to experience a "real-time" event no matter where they may be on earth. Several companies have discovered live streaming to become a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and its particular customers, greatly enhancing loyalty to the brand on the part of the participants and allowing the viewers to provide live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are studying the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until recently, an exceptionally time-consuming and challenging pair of statistics that has been typically only available the largest, most profitable companies which in fact had the manpower necessary to collect and analyze the final results. But thanks to AI, this type of information has decided to be within the grasp of marketers doing work for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice of employing the recognition of other brands to increase the reputation and success of your own. The fast-food industry gives a good example of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants that are clustered together in just a short distance of one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, but the fact is that a number of different fast-food restaurants located within the same few blocks supply the consumer having a tremendous variety of choices and raise the likelihood that shoppers will eradicate to consume. Professional marketers project that cross-sector international marketing will end up more commonplace with this coming year, including an increase in strategic partnerships to realize a better degree of success for anyone involved. Marketing is, without a doubt, not what it had been. The simple truth is that our digital age provides marketing professionals with more opportunities than in the past. Although each one of these trends are very important to keep in mind, keep in mind that the key facet of any international marketing campaign is one thing considerably more basic: you should be able to effectively communicate with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a reputable translation company and locating the translator that most closely fits your organization's needs.

At MI Translations, our dedication to our customers will be as unwavering as our dedication to providing accurate, precise translation service. We have been capable to distinguish ourselves because of our team and the processes we employ to help our work.