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Marketing isn't what it was previously. In today's world, more and more companies are doing business in countries all over the world, knowning that means a lot more challenges for professional marketers. If you're planning on expanding your company into the global marketplace, it's important to stay informed on current trends in international marketing to help you choose which may be best on your company. Here then, are a couple of those trends and a few basic information about each.

Social media. One with the most effective tools for today's professional marketers could be summed up by 50 percent words: social websites. No longer just something for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are now an undeniably common method to market and advertise your services worldwide. The power of social media as a advertising tool is evidenced by the major league businesses that now apply it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the belief that social networking continues to be a remarkably effective avenue for marketing services around the world.

Video advertising. Live video streaming is a feature that has been increasingly popular among social networking sites. Using live video streaming for international advertising and marketing efforts is very effective due to the capability to give consumers and potential customers the opportunity to experience a "real-time" event regardless of where they may be on earth. Several companies are finding live streaming becoming a particularly useful strategy to conduct question and answer sessions with viewers. This kind of active participation creates a unique connectedness between the business and its particular customers, greatly enhancing loyalty on the brand by the participants and allowing the viewers to offer live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are checking out the power of AI to more efficiently track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just recently, an incredibly time-consuming and challenging list of statistics which was typically only available to the largest, most profitable companies which have the manpower required to collect and analyze the outcome. But due to AI, this sort of information will soon be from the grasp of marketers working for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of employing the popularity of other brands to raise the reputation and success of your personal. The fast-food industry provides a good demonstration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which can be clustered together in just a short distance of 1 another report markedly higher sales than others in additional isolated locations. This may sound counterintuitive, but the fact is that several unique fast-food restaurants located inside the same few blocks provide the consumer which has a huge assortment of choices and improve the likelihood that shoppers will minimize you can eat. Professional marketers project that cross-sector international marketing can be more commonplace with this coming year, including an increase in strategic partnerships to realize a better level of success for all those involved. Marketing is, undeniably, not what it used to be. The fact is that our digital age provides marketing professionals with an increase of opportunities than in the past. Although each one of these trends are essential to make note of, do not forget that the key part of any international strategy is one area considerably more basic: you have to be able to effectively contact consumers and customers far away. And that will mean employing the services of your experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and seeking the translator that is best suited for your business's needs.

At MI Translations, our dedication to our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been in a position to distinguish ourselves because of our team along with the processes we employ to steer our work.