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Marketing isn't what it used to be. In today's world, a growing number of companies are performing business in countries worldwide, knowning that means a greater number of challenges for professional marketers. If you're planning on expanding your business in to the global marketplace, it is critical to stay informed on current trends in international marketing so that you can choose which may be best to your company. Here then, are a handful of those trends and several basic information regarding each.

Social media. One from the most reliable tools for today's professional marketers may be summed up by 50 percent words: social media. No longer just a power tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more have become an undeniably common method to market and market your services and products worldwide. The power of social media as a marketing strategy is evidenced with the major league firms that now make use of it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and much more can attest to the fact that social networking continues to be an unexpectedly effective avenue for marketing products and services world wide.

Video advertising. Live video streaming is a feature that has been ever more popular among internet sites. Using live video streaming for international advertising and marketing efforts is especially effective for its power to give consumers and potential prospects the opportunity to experience a "real-time" event irrespective of where they are in the world. Several companies have discovered live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness relating to the business and it is customers, greatly enhancing loyalty on the brand on the part of the participants and allowing the viewers to offer live testimonials regarding the service or product.

AI (Artificial Intelligence). International companies are still checking out the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just recently, an extremely time-consuming and challenging group of statistics that has been typically only restricted to the biggest, most profitable companies that have the manpower needed to collect and analyze the final results. But because of AI, this kind of information will soon be inside the grasp of marketers doing work for virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers on the practice employing the buzz of other brands to boost the reputation and success of your family. The fast-food industry provides a good example of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants that are clustered together within a short distance of a single another report markedly higher sales than these in additional isolated locations. This may sound counterintuitive, but the fact is that several different fast-food restaurants located from the same few blocks provide you with the consumer which has a tremendous variety of choices and improve the likelihood that shoppers will minimize to nibble on. Professional marketers project that cross-sector international marketing will become more commonplace within this coming year, including an increase in strategic partnerships to get a better amount of success for anyone involved. Marketing is, undeniably, not exactly what it was once. The facts are that our digital age provides marketing professionals with increased opportunities than ever before. Although all these trends are very important to be aware of, keep in mind that the key facet of any international marketing strategy is something considerably more basic: you must be able to effectively contact consumers and customers far away. And that will mean employing the services associated with an experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a professional translation company and locating the translator that most closely fits your organization's needs.

At MI Translations, our persistence for our customers can be as unwavering as our dedication to providing accurate, precise translation company. We have been able to distinguish ourselves because of our team and the processes we employ to steer our work.