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Marketing isn't what it was previously. In today's world, more and more companies do business in countries all over the world, which means more challenges for professional marketers. If you're planning on expanding your business to the global marketplace, it is critical to stay informed on current trends in international marketing in order to pick and choose which will be most effective for the company. Here then, are some of those trends and a few basic information about each one of these.

Social media. One from the most beneficial tools for today's professional marketers can be summed up by 50 % words: social media marketing. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more have become an undeniably common strategy to market and promote your services worldwide. The power of social websites being a marketing device is evidenced through the major league companies that now make use of it with impressive results: brands like Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the fact social websites remains an amazingly effective avenue for marketing services world wide.

Video advertising. Live video streaming is a feature that has been increasingly popular among social networks. Using live video streaming for international marketing techniques efforts is specially effective for its ability to give consumers and potential prospects the opportunity to experience a "real-time" event irrespective of where they may be on earth. Several companies have found live streaming to be a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness involving the business and it is customers, greatly enhancing loyalty for the brand for the participants and allowing the viewers to provide live testimonials in regards to the product or service.

AI (Artificial Intelligence). International companies are presently studying the power of AI to more effectively track and analyze consumer shopping behaviors in countries all over the world. This type of information was, until just lately, an extremely time-consuming and challenging set of statistics that has been typically only available the largest, most profitable companies which had the manpower needed to collect and analyze the final results. But as a result of AI, this kind of information will quickly be inside grasp of marketers being employed by just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the buzz of other brands to raise the reputation and success of your. The fast-food industry provides a good example of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants which are clustered together in a short distance of a single another report markedly higher sales compared to those in additional isolated locations. This may sound counterintuitive, nevertheless the truth is that a number of different fast-food restaurants located from the same few blocks supply the consumer using a great variety of choices and raise the likelihood that shoppers will stop you can eat. Professional marketers project that cross-sector international marketing will end up more commonplace with this coming year, including an increase in strategic partnerships to achieve a better degree of success for the people involved. Marketing is, without a doubt, not just what it was previously. The fact is that our digital age provides marketing professionals with additional opportunities than any other time. Although each one of these trends are important to make note of, remember that the most crucial part of any international strategy is something considerably more basic: you must be capable of effectively talk to consumers and customers abroad. And that will mean employing the services of the experienced, professional translator. The first step with your international marketing efforts can take place today by contacting a reputable translation company and choosing the translator that most closely fits your organization's needs.

At MI Translations, our dedication to our customers can be as unwavering as our dedication to providing accurate, precise translation services. We have been capable of distinguish ourselves because of our team along with the processes we employ to steer our work.