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Marketing isn't what it was previously. In today's world, more and more companies are going to do business in countries around the globe, which means a large number of challenges for professional marketers. If you're planning on expanding your company to the global marketplace, it's important to stay informed on current trends in international marketing in order to pick and choose which may be most effective on your company. Here then, are some of those trends plus some basic information about every one.

Social media. One of the most beneficial tools for today's professional marketers may be summed up in 2 words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and much more are actually an undeniably common way to market and advertise your products worldwide. The power of social websites like a marketing tool is evidenced from the major league firms that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and more can attest to the fact social media marketing continues to be an unexpectedly effective avenue for marketing products around the world.

Video advertising. Live video streaming is a feature that has become ever more popular among social networking sites. Using live video streaming for international promoting efforts is especially effective for the capacity to give consumers and potential prospects the chance to experience a "real-time" event regardless of where they're on earth. Several companies are finding live streaming becoming a particularly useful way to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between the business and it is customers, greatly enhancing loyalty towards the brand on the part of the participants and allowing the viewers to offer live testimonials concerning the products or services.

AI (Artificial Intelligence). International companies are presently going through the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just lately, an incredibly time-consuming and challenging group of statistics that has been typically only available to the largest, most profitable companies which had the manpower forced to collect and analyze the outcome. But thanks to AI, this sort of information will soon be within the grasp of marketers employed by almost any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of employing the buzz of other brands to increase the reputation and success of your family. The fast-food industry supplies a good illustration of cross-sector marketing at its most elementary level. Studies have shown that fast-food restaurants which are clustered together within a short distance of just one another report markedly higher sales than those in more isolated locations. This may sound counterintuitive, however the simple truth is that a number of different fast-food restaurants located inside the same few blocks give you the consumer with a tremendous variety of choices and boost the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing will become more commonplace in this coming year, including an increase in strategic partnerships to get a better amount of success for those involved. Marketing is, undoubtedly, not what it had been. The truth is that our digital age provides marketing professionals with increased opportunities than any other time. Although all these trends are very important to bear in mind, do not forget that the key aspect of any international marketing strategy is one area far more basic: you need to manage to effectively contact consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step in your international marketing efforts can take place today by contacting an established translation company and locating the translator that is best suited for your company's needs.

At MI Translations, our persistence for our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been capable of distinguish ourselves because of we and also the processes we employ to guide our work.