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Marketing isn't what it really used to be. In today's world, a growing number of companies are going to do business in countries around the world, and that means a greater number of challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, it is critical to stay informed on current trends in international marketing in order to select which will be most effective on your company. Here then, are a handful of those trends and some basic information about each one of these.

Social media. One of the best tools for today's professional marketers can be summed up in 2 words: social networking. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are an undeniably common method to market and promote your products worldwide. The power of social websites as a advertising tool is evidenced with the major league companies that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and many more can confirm the fact that social media remains an incredibly effective avenue for marketing services and products worldwide.

Video advertising. Live video streaming is a feature that has been increasingly popular among social support systems. Using live video streaming for international marketing and advertising efforts is particularly effective for its ability to give consumers and customers the ability to experience a "real-time" event regardless of where they are on the planet. Several companies have discovered live streaming to be a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation generates a unique connectedness between the business and its customers, greatly enhancing loyalty on the brand for the participants and allowing the viewers to offer live testimonials in regards to the services or products.

AI (Artificial Intelligence). International companies are going through the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just lately, an exceptionally time-consuming and challenging set of statistics that was typically only available to the most important, most profitable companies which had the manpower required to collect and analyze the final results. But because of AI, such a information will quickly be within the grasp of marketers employed by virtually any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers to the practice utilizing the popularity of other brands to boost the reputation and success of your own. The fast-food industry offers a good illustration of cross-sector marketing at its most rudimentry level. Studies have shown that fast-food restaurants that are clustered together inside a short distance of just one another report markedly higher sales than these in more isolated locations. This may sound counterintuitive, but the truth is that many different fast-food restaurants located inside the same few blocks provide you with the consumer using a great variety of choices and raise the likelihood that shoppers will eradicate to consume. Professional marketers project that cross-sector international marketing can become more commonplace in this coming year, including an increase in strategic partnerships to gain an increased degree of success for those involved. Marketing is, undeniably, not exactly what it used to be. The truth is that our digital age provides marketing professionals with an increase of opportunities than previously. Although these trends are important to bear in mind, do not forget that the most important element of any international marketing strategy is one thing much more basic: you need to manage to effectively contact consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting a good translation company and finding the translator that is best suited for your business's needs.

At MI Translations, our resolve for our customers can be as unwavering as our dedication to providing accurate, precise translation service. We have been in a position to distinguish ourselves as a result of all of us and the processes we employ to guide our work.