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Marketing isn't exactly what it used to be. In today's world, increasingly more companies are performing business in countries around the globe, which means a lot more challenges for professional marketers. If you're planning on expanding your small business in to the global marketplace, it's important to stay informed on current trends in international marketing to help you choose which would be most reliable on your company. Here then, are a handful of those trends and some basic information regarding each one.

Social media. One of the most beneficial tools for today's professional marketers might be summed up in 2 words: social media marketing. No longer just an instrument for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram and more have become an undeniably common approach to market and promote your services worldwide. The power of social websites as being a marketing strategy is evidenced with the major league companies that now make use of it with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny's and much more can confirm the fact that social media remains to be an incredibly effective avenue for marketing services around the globe.

Video advertising. Live video streaming is really a feature that is more popular then ever among social networking sites. Using live video streaming for international marketing techniques efforts is very effective because of its ability to give consumers and potential prospects the ability to experience a "real-time" event regardless of where they're in the world. Several companies have found live streaming to be a particularly useful method to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness involving the business as well as customers, greatly enhancing loyalty towards the brand for the participants and allowing the viewers to offer live testimonials concerning the service or product.

AI (Artificial Intelligence). International companies are studying the power of AI to more effectively track and analyze consumer shopping behaviors in countries worldwide. This type of information was, until just, an extremely time-consuming and challenging group of statistics that was typically only reserved for the biggest, most profitable companies which in fact had the manpower necessary to collect and analyze the outcomes. But thanks to AI, this kind of information has decided to be inside the grasp of marketers working for just about any size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice of employing very good of other brands to improve the reputation and success of your own. The fast-food industry offers a good illustration of cross-sector marketing at its most basic level. Studies have shown that fast-food restaurants that are clustered together in just a short distance of a single another report markedly higher sales than these in additional isolated locations. This may sound counterintuitive, though the truth is that a number of different fast-food restaurants located within the same few blocks give you the consumer using a great variety of choices and increase the likelihood that shoppers will stop to eat. Professional marketers project that cross-sector international marketing can be more commonplace on this coming year, including an increase in strategic partnerships to get a larger amount of success for anyone involved. Marketing is, undeniably, not what it really used to be. The fact is that our digital age provides marketing professionals with an increase of opportunities than ever before. Although every one of these trends are essential to bear in mind, remember that the main aspect of any international strategy is one thing much more basic: you need to manage to effectively communicate with consumers and customers in other countries. And that will mean employing the services of an experienced, professional translator. The first step within your international marketing efforts can take place today by contacting an established translation company and locating the translator that is best suited for your business's needs.

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