Bcg Business Model Innovation Pdf

Marketing isn't just what it used to be. In today's world, a growing number of companies are going to do business in countries around the world, understanding that means a greater number of challenges for professional marketers. If you're planning on expanding your organization into the global marketplace, it's important to stay informed on current trends in international marketing in order to choose which may be best for the company. Here then, are some of those trends plus some basic specifics of each one.

Social media. One from the best tools for today's professional marketers could be summed up by 50 percent words: social media. No longer just something for sharing pictures of family and cute pet videos, social networks like Facebook, Twitter, Instagram plus more are an undeniably common approach to market and market your products worldwide. The power of social networking like a marketing tool is evidenced with the major league firms that now put it to use with impressive results: the likes of Nike, Starbucks, Pampers, NASA, Denny's and others can attest to the truth that social networking is still an incredibly effective avenue for marketing products around the globe.

Video advertising. Live video streaming is often a feature that has been ever more popular among social support systems. Using live video streaming for international promoting efforts is specially effective due to the power to give consumers and customers the chance to experience a "real-time" event no matter where these are on the planet. Several companies have discovered live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation results in a unique connectedness between the business and its particular customers, greatly enhancing loyalty to the brand for the participants and allowing the viewers to provide live testimonials regarding the services or products.

AI (Artificial Intelligence). International companies are currently exploring the power of AI to better track and analyze consumer shopping behaviors in countries around the world. This type of information was, until just lately, an extremely time-consuming and challenging list of statistics which was typically only reserved for the greatest, most profitable companies that have the manpower necessary to collect and analyze the results. But due to AI, such a information will soon be inside the grasp of marketers working for every size organization.

Cross-sector marketing. Put very simply, cross-sector marketing refers for the practice employing the buzz of other brands to raise the reputation and success of your own. The fast-food industry offers a good demonstration of cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which might be clustered together in a short distance of 1 another report markedly higher sales than those in isolated locations. This may sound counterintuitive, nevertheless the facts are that a number of different fast-food restaurants located inside the same few blocks provide you with the consumer using a tremendous variety of choices and raise the likelihood that shoppers will stop to nibble on. Professional marketers project that cross-sector international marketing can be more commonplace within this coming year, including an increase in strategic partnerships to realize a greater a higher level success for all those involved. Marketing is, undeniably, not just what it was once. The fact is that our digital age provides marketing professionals with more opportunities than ever before. Although every one of these trends are very important to make note of, do not forget that the most crucial facet of any international strategy is one area much more basic: you should be able to effectively speak with consumers and customers abroad. And that will mean employing the services of your experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting an established translation company and locating the translator that is best suited for your organization's needs.

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